Contact | Rachel Fisher Creative

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A delayed #fridayintroduction post, but for a very good reason and a very special intro.
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Please meet Brauer, my most valuable employee here at Rachel Fisher Creative. His responsibilities include letting me know when the mail or a package is being delivered, enforcing regular breaks, and getting in enough naps for everyone.
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In all seriousness, today is a special day because it's our five year anniversary of adopting him from @pawschicago (swipe to see a pic of him at 10 weeks old the day we brought him home 😭). I could blubber on and on but instead I'll just say that if I loved him any more my heart would actually explode. Especially during this crazy time, as he's a constant source of comfort and regularity.
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For any crazy dog people like me who are interested in his breed makeup, his DNA test results can confirm that he is indeed a mutt of mutts. Equal parts rottweiler, lab, american staffordshire, boxer, american eskimo dog, chow chow, shetland sheepdog, and unidentified hound. We like to say he's his own breed.
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Third photo by @peplinski .
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#adoptdontshop #adoptedismyfavoritebreed #adopt #dogstagram #dogmom #dogmomlife #whitespacespring #graphicdesigners #freelancelife #graphicdesignersclub #designinspo #creativelifehappy #midwestcreatives #thecreativegrid #freelancingfemales #creativewomen #makersgonnamake #modernmakers #thenativecreative #creativeliving #creativecommunity #creativeatheart #calledtobecreative #creativeservices

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An example execution for my spring equinox identity and a bit about the design...
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To be honest, I had to look up what an equinox actually is. In case you're like me and don't know either, it's when the length of day and night are nearly exactly equal. To represent this concept, the icon was actually the first thing I created. Everything else was built around that with a focus on symmetry and geometrically perfect half circles.
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#springiscoming #spring2020 #springequinox #springequinox2020 #creativedirection #calledtobecreative #mycreativebiz #doitfortheprocess #makersgonnamake #branddesigner #brandingdesign #brandstylist #creativelifehappy #midwestcreatives #thecreativegrid #freelancingfemales #whitespacespring #creativewomen #creativecommunity #chicagographicdesigner #chicagosmallbusiness #smallbusinesschicago #createjustforfun #creativepreneur

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A closer look at the modified type situation happening in my spring equinox design. Since my focus was on symmetry, especially of circles to represent the equinox, I refined rounded pieces of the letterforms to be perfect half circles (like in the bowls of the P, R, G, Q, and O). To reinforce that geometry and infuse some of the feminine quality I was going for, I also modified the tails of the R and Q and the bar of the G to be quarter circles with the same tapered look.
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It's certainly not perfect, but it was a fun exercise!
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#typography #typographydesign #typographic #typographyinspired #customtype #whitespacespring #brandidentitydesign #logoinspire #branddesigner #visualidentity #customlogo #brandidentity #brandingdesign #thebrandingcollective #identitydesign #thebrandidentity #brandinginspo #freelancingfemales #elevatecultivate #springiscoming #spring2020 #springequinox #springequinox2020

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