Intentional brand strategy, custom logo design, and design support services that help create lasting business success

Hey there, small business / entrepreneur / blogger / organization / #boss. I see you doing your thing.

I see your amazing ideas, your compelling content, your fiery passion, your hustle. And I know that in the midst of doing all the things, you’ve got an audience to reach and big goals to accomplish. Are your brand strategy and visual presence working for you in your efforts to achieve success?

If your first thought was “weelllll…” or if you had even the slightest hesitation to answer that question with a confident “heck yes!”, you might also agree with some of these:

  • It’s time to level up your branding and strengthen your brand equity
  • You’re not head over heels in love with every pixel and piece of your visual presence. Or worse, you know deep down it’s not an accurate representation of your business, or that it’s not resonating with your target audience.
  • You’re over DIY or sketchy branding and design work, and you’re ready to bring in a high quality pro you can rely on. (Let’s be real, you already have enough to worry about.)
  • You know the importance of investing in your business to achieve long-term success.

So here’s the thing: I totally get it. And I would love to help.

You can rest assured knowing you have a process-oriented pro in your corner, one who’s focused on crafting designs rooted in strategy and full of purpose. I’ll dive headfirst into your business, working to truly understand your brand’s unique story, audience, and goals. From there, I’ll create something that beautifully and thoughtfully accomplishes your objectives. Bottom line…I’m genuinely invested in helping you create success for your business, both now and for the long haul.

“I absolutely love working with Rachel!

She’s creative, SO quick and very detailed oriented. I adore the enthusiasm she has for our brand and the endless creative options she comes up with when presented with an idea. I highly recommend working with Rachel for any of your graphic design needs.”

MONIQUE, AMBITIOUS KITCHEN

MY SERVICES

Branding

This service is for you if you’re nodding “yes” to one of these scenarios:

1. You’re launching a new business (yay!). You know you need to enter the marketplace with a rock solid brand strategy and perfectly authentic visual identity that sings to your target audience.

2. Your business is already cruising right along. You’ve had success and growth over time. But you know in your heart that your branding no longer represents what your company has become or where it’s going.


WHAT’S INCLUDED:

Essential Package:

  • Brand strategy development
  • Custom logo design (primary and secondary logos + brand mark(s)
  • Color palette and font system
  • Brand guidelines

Elevate Package:

  • All Essential Package items
  • Social launch graphics (profile + cover photos and post graphics)
  • Brand pattern
  • Three collateral items of your choice (such as business cards, social graphics, stationery, etc.)

Design Support

If you’re interested in this type of service, you probably fit into one of these two categories:

1. We’ve worked together in creating your dream brand strategy and visual identity through my Branding service, and you want to make sure your new brand is applied seamlessly to some ongoing or additional items.

2. You already have a brand strategy and identity that’s working for you, but you need a pro’s help to update and/or create new assets.


WHAT’S INCLUDED:

This service is completely customizable based on your project and needs. But the types of things I can help with include:

  • Digital design (social media graphics, PDFs, blog graphics, etc.)
  • Print design (business cards, stationery, brochures, product tags, etc.)
  • Web design (website or landing page)
  • Whatever else you need or can dream up – let’s chat
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