A BEAUTIFUL PLATE

A Beautiful Plate is a lovely food blog run by Laura, an uber talented chef, recipe developer, and culinary school grad. The site’s all about simplifying the art of seasonal cooking, and making elevated dishes and techniques more approachable. Not to mention, every page is dripping with her drop-dead gorgeous food photography. #goals

Laura wanted to improve and standardize the graphics she uses in her blog posts. She knows her way around the Adobe Creative Suite, so the name of the game here was templates. Together we identified all the possible types of content she should have graphics for – titles, gift guides, instructions, comparisons, roundups, etc. – and I got to work creating a suite of design templates that are both flexible to use and consistent with her brand’s aesthetic.